With the app market in boom mode, entrepreneurs across America and around the world have poured their energy and resources into app development. What does it take to stake a claim in this high-tech gold rush? What tools and techniques are most likely to produce a winner? This two-part series answers those questions, going inside the world of app creation—from the eureka moment that inspires a new project through various stages of content and interface development to the final phases of deploying and promoting the app. Weighing platform options, ensuring ease of navigation, and integrating social media are all important topics of discussion, and both episodes feature detailed interviews with experts who specialize in app development. 2-part series, 22 minutes each.
