Students who've had a hard time with term papers and essay questions may be shocked to learn how much their postgraduation world revolves around writing. This program shows how effective written communication is possible for anyone, even those who struggle to complete a simple fax or e-mail. Methods for improvement include gauging the needs of the reader, keeping prose short and simple, emphasizing benefits, avoiding jargon and overblown language, employing a confident yet respectful tone, and more. (23 minutes)
